The 4th-generation girl group PURPLE KISS, who has captivated a global fandom through various overseas performances, is set to release their 7th mini album [HEADWAY] on October 22, 2024, showcasing a more mature witch concept.

[HEADWAY] means progress and conveys a message about choosing one s own path amidst the various crossroads encountered in life. It reflects PURPLE KISS s unique identity and direction as a girl group now in their fourth year, encouraging individuality and breaking free from the fixed standards of society to carve out a life based on personal beliefs and values.

The title track, ON MY BIKE, is a hip-hop dance song with a strong guitar sound as its foundation. The song expresses determination to follow one s own path, even when standing at countless crossroads between yesterday s regrets and tomorrow s hopes. The lyrics emphasize breaking free from the gaze of others, trusting in one s own perspective, and confidently moving forward. Through this, PURPLE KISS conveys their confidence and commitment to a self-determined life.

In both the music video teaser and the full video, PURPLE KISS presents a more mature side, delving deeper into their witch concept. The video tells the story of six witches who rebel against conventional standards and traditions, unapologetically pursuing their desires and forging ahead. At first glance, their journey may seem strange or rough, but they display a sense of freedom and confidence. The video challenges viewers to question who truly holds a narrow-minded perspective.

The album includes five tracks, all of which enhance the immersion into PURPLE KISS s world. The opening track, Intro: Concrete Jungle, sets the tone with its message of establishing a solid self in a harsh environment. Sweet Nightmare, a self-composed song by Na Go-eun, portrays the desire to remain forever lost in a sweet yet haunting dream. Encore is about continuing a party of their own before the night ends, and Light the Way is a heartfelt, delicate tribute to their eternal light, their fandom, PLORY.

ON MY BIKE, endless night
Pick one and ride or die!

• TRACK LIST
1. Intro : Concrete Jungle
2. ON MY BIKE
3. Sweet Nightmare
4. Encore
5. Light the way